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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest news

05 Jun 2026

Business leaders believe Employment Rights Act will harm growth

Research carried out by the Institute of Directors (IoD) has indicated that 86% of business leaders believe that the Employment Rights Act will adversely affect UK growth.

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Sales and marketing

Latest news

Business leaders believe Employment Rights Act will harm growth

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The UK jobs market and the rise of AI

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