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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest news

18 Sep 2025

British household energy debt has tripled in a decade

The number of customers falling behind on energy bills with no repayment plan in place has more than tripled between 2012 and 2024, according to from the Resolution Foundation.

Hot topic

27 Aug 2025

Will the late payment crackdown ease pain?

A review of the problem of late payments and the government's response.