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Sales and marketing

Tips and advice for promoting your business.

This section contains tips and advice on a range of sales and marketing issues.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

A 16 point marketing plan

Simple tips for effective marketing.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

Latest news

10 Jun 2025

FCA in international crackdown on unlawful finfluencers

The Financial Conduct Authority (FCA) joined forces with nine international regulators for a week of action to combat the risks of finfluencers on social media.

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Sales and marketing

Latest news

FCA in international crackdown on unlawful finfluencers

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Preparing for Making Tax Digital changes

Try a site search Tax return, dividends, pension, autumn statement...